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InícioPortfolio IZA

IZA

2020 - 2021

I worked as a leader in the startup's user experience area, I joined as one of the first people to be hired and already got hands on, taking the app and the website off the ground.

Conducted research to understand who the product was for and whether the product was working for users.
I had experience with the communication between areas, negotiation and conflict management with stakeholders, bringing their views to the product and fitting it with what the user needed.

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App Mobile

Market research, desk research and benchmarking were done before starting the production of a low fidelity wireframe.  

After some usability tests and approval, new desk research were carried out to discover the best layout and ui for the application. 

Resulting in a prototype and application that met the needs of this new business and its users.

Handoff

• Information Architecture

• Low fidelity prototype 

• High fidelity prototype 

• Assets and QA analysis

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+ 147 screens

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Website

Análise e criação de wireframe,  testes preliminares com usuários para entender o que procuram em aplicativos semelhantes.

Handoff

• Information Architecture

• Low fidelity prototype 

• High fidelity prototype 

• Assets and QA analysis

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Extras

• App store images

• Instagram feed images

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